Snikio Trends

  How to convert followers to customers with social commerce. Social commerce is revolutionizing the online sales of products. While businesses are used to promoting their products and raising awareness about them on social media, they can now leverage social media to allow customers to discover, compare, and buy products. Social commerce enables a direct link between social content and online sales, through shoppable posts, short videos, live shopping and recommendations from creators. For small enterprises and expanding brands, social commerce can be an excellent means to convert their active social media following into potential customers. 1.What is Social Commerce? Social commerce is the commercialization of social media. Customers can find products via posts, videos, stories and live streams, and progress toward buying without ever leaving the social platform if supported by the platform. This will make the customer journey more convenient, and shorten the time between notici...

  Marketing Automation Tools for small businesses. Marketing automation is a key aspect of digital marketing today, particularly for small businesses that are short of time, manpower and resources. It can be a time-consuming process to manage emails, social media, leads, customer follow-ups, and campaigns manually. Marketing automation software assists enterprises in dealing with repetitive marketing duties automatically without compromising with the consistency of communication with the customers. The right automation tools can save time, boost productivity, produce leads and create better customer experiences. But organizations need to select the tools according to their aims, financial position, and marketing needs. 1. Email Marketing Automation Email automation is a solution that small businesses can use to their advantage. Automated email campaigns can be set up with platforms like Mailchimp, Brevo, and others, to follow customer behavior. For instance, when a person registers...