Digital Marketing: Definition, Types, Facts and Advantages
Businesses are no longer limited to just newspapers, television or radio to reach their customers, as the world is going digital. The internet has revolutionised the way people find products, compare services and make their buying decisions. That's where digital marketing is important. The use of the internet, websites, search engines, social media, emails and mobile applications to promote a product, service or brand. Whether you are a student, business owner, freelancer, or job seeker, learning digital marketing can open countless opportunities for career growth and business success. There are various types of digital marketing.Digital marketing has a variety of types. 1. Search Engine Optimization (SEO) SEO is the art of boosting a website's position in search engines like Google. It includes keyword research, content optimization, technical enhancement and link building to generate traffic without having to pay for ads. 2. Social Media Marketing (SMM) Social media mark...